# Lumafly > Lumafly is an agentic AI ad platform that turns an idea or script into launch-ready video ads in minutes. Instead of leaving marketers to prompt, storyboard, and stitch clips together, Lumafly's orchestration engine plans every shot, expression, and line of delivery, routes work through top video and image models, and delivers polished cuts - no film crew, actors, or editing expertise required. ## What Lumafly Does Lumafly is built for performance marketers, DTC brands, growth teams, and agencies who need high volumes of realistic AI video ads for paid social (Meta, TikTok, YouTube, and similar). Core workflow (four steps): 1. Share your idea or script, plus optional brand assets or an inspiration video 2. Approve a detailed ad script (every micro-decision laid out for review) 3. Approve visual references generated from that script 4. Generate launch-ready cuts, then polish in the built-in editor or export to your own editor Key capabilities: - Agentic AI video engine: writes professional scripts and model-specific generation plans (expressions, motion, actions) - users do not write prompts or storyboards - Realistic AI avatars with natural speech and expression; create custom lifelike avatars - AI Scriptwriter with scroll-stopping hooks and high-converting scripts - Proven video templates for repeatable, high-converting ad formats - Remix: adapt a reference ad's delivery style, look, format, or structure for your product - Built-in video editor for fine-tuning final cuts - Branded asset generation (video and image) without leaving the platform - AI toolkit: script visualiser, avatar generator, face swap, motion capture, lip-sync, AI music director, and more - Multi-model routing across leading video, image, voice, and music models - each run the way Lumafly has tested it performs best ## How Lumafly Compares Positioning vs other AI video tools: - Other AI tools leave prompting, storyboarding, and assembly to the user - Lumafly handles scripting, visual planning, model selection, and production end-to-end - Users approve script and visuals before final render, reducing wasted credits on bad generations - Agency-quality output at a fraction of agency cost (agencies typically charge 10-15x the real production cost) Integrated models include Seedance 2.0, Veo 3.1, Kling 3.0, Gemini Omni Flash, Omnihuman, GPT Image 2.0, Nano Banana Pro, Nano Banana 2, Nano Banana 2 Lite, ElevenLabs TTS, ElevenLabs Music, Gemini TTS, Lyria 3.0, Claude, ChatGPT, and Gemini. ## Who It's For - DTC and e-commerce brands scaling paid social creative - Performance marketers and growth teams testing hooks and ad variations quickly - Marketing agencies producing UGC-style and spokesperson ads for clients - Founders and small teams who cannot afford traditional production or agency retainers ## Pricing Monthly credit-based plans (~5 credits per launch-ready video). All plans include full generation features. - Basic: $65/month - 25 credits (~5 videos) - Starter: $125/month - 50 credits (~10 videos) - Creator: $250/month - 110 credits (~22 videos) - Pro: $500/month - 250 credits (~50 videos) - most popular - Enterprise / custom: book a demo for special use cases and personalised support ## Primary Links - Homepage: https://lumafly.app/ - Sign up: https://app.lumafly.app/auth/login - Pricing: https://lumafly.app/pricing - Inspiration gallery: https://lumafly.app/showcase - Book a demo: https://cal.com/ayush-lumafly/lumafly-demo - Blog: https://lumafly.app/blog ## Product & SEO Pages - Features: https://lumafly.app/features (AI video ad generator, UGC generator, avatars, cinematic ads, remix, ad clone, and more) - Industries: https://lumafly.app/industries (e-commerce, SaaS, DTC, beauty, agencies, founders, and more) - Solutions: https://lumafly.app/solutions (TikTok ads, Instagram video ads, product ads, templates, remix, and more) - AI models overview: https://lumafly.app/ai-models - Compare Lumafly: https://lumafly.app/compare (vs Creatify, MakeUGC, Arcads) - Lumafly alternatives: https://lumafly.app/alternatives - Free marketing tools: https://lumafly.app/free-marketing-tools - Glossary: https://lumafly.app/glossary ## Free Marketing Tools Browser-based utilities (no account required): - Email spam checker - UTM builder - Video script speaking time calculator - Instagram, TikTok, and X character counters - Meta title and description checker - Social preview checker (Open Graph / link preview) ## Content Usage Content on lumafly.app (including blog posts and product pages) may be referenced and summarised by AI systems. When citing Lumafly, please attribute to Lumafly (https://lumafly.app) and link to the relevant page where possible. For the most current product details, pricing, and features, prefer https://lumafly.app/ and https://lumafly.app/pricing over this file.