Privacy Policy

1. Introduction

Lumafly ("we", "us", or "our") operates the platform at app.lumafly.app and this website. We provide an AI-powered platform that enables brands and marketers to create highly realistic UGC-style video ads.

This Privacy Policy explains how we collect, use, and protect your information when you use our services. By accessing or using Lumafly, you agree to the practices described in this policy. If you do not agree, please do not use our services.

2. Information We Collect

We collect the following categories of information:

• Account Information: When you sign up, we collect your name and email address to create and manage your account.
• Uploaded Content: Any images or videos you upload to our platform to generate ads. This content is used solely to provide the service.
• Payment Information: When you subscribe or make a purchase, billing details are collected and processed by our payment provider, Dodo Payments. We do not store your card details on our servers.
• Usage & Analytics Data: We collect information about how you interact with our platform — including page views, features used, session duration, and device/browser information — via our analytics infrastructure, to improve our service.

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain the Lumafly platform
• Process your payments and manage your subscription
• Generate AI-powered ads using the content you upload
• Send you transactional emails (account confirmations, receipts) and product updates
• Analyse usage patterns to improve platform performance and features
• Respond to your support requests and enquiries

We do not use your uploaded content to train AI models or for any purpose other than generating your requested outputs.

4. Sharing of Information

We do not sell your personal data to third parties. We share your information only with the following service providers, strictly to deliver our service:

• Hosting & Infrastructure: We use third-party cloud infrastructure providers to host and serve the platform. They process usage and analytics data as part of delivering our service.
• AI Model Providers: Your uploaded content and generation requests are processed by third-party AI model providers to produce ad outputs. These providers do not retain your data beyond what is needed to fulfil the request.
• Payment Processing: We use a third-party payment processor to handle all billing and payment transactions securely on our behalf. We do not store your card details on our servers.

We may also disclose information if required to do so by law or to protect our legal rights.

5. Data Retention

We retain your personal data for as long as your account is active or as needed to provide you with our services. If you request account deletion, we will delete your personal data within a reasonable timeframe, except where we are required to retain it for legal or financial compliance purposes.

To request deletion of your data, please email us at ayush@lumafly.app.

6. Cookies

We use cookies and similar tracking technologies for the following purposes:

• Session cookies — to keep you logged in while using the platform
• Analytics cookies — to understand how users navigate our website and app so we can improve the experience

You can control cookie settings through your browser preferences. Note that disabling certain cookies may affect the functionality of the platform.

7. Your Rights

Regardless of where you are located, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your account and associated data
• Opt out of marketing communications at any time

To exercise any of these rights, please contact us at ayush@lumafly.app. We will respond to your request within a reasonable timeframe.

8. Security

We take the security of your data seriously and implement industry-standard measures to protect it, including encrypted data transmission (HTTPS), secure cloud infrastructure, and access controls on our systems.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security.

9. Children's Privacy

Lumafly is intended for users who are 18 years of age or older. We do not knowingly collect personal data from anyone under the age of 18. If you believe a minor has provided us with personal information, please contact us immediately at ayush@lumafly.app and we will take steps to delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we make material changes, we will notify you by email or through a notice within the platform prior to the change taking effect.

We encourage you to review this policy periodically. Continued use of Lumafly after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please reach out to us: